Marketing Daily’s Sarah Mahoney reported on Miller Zell’s most recent shopper behavior report, The Green Scene.
Study: Stores Not Doing Enough to Sell Green
Sarah Mahoney, Jul 20, 2009 02:05 PM
Looks like Walmart Stores’ recent plan to develop a sustainbility index that clikcs with consumers will arrive in the nick of time: A new study finds that when it [...]
Starbucks, formerly the shining star of retail development, is trying a new program to reclaim mind share of their millions of coffee customers, many of which were wooed away by cheap cups of McCafe. Starbucks plans to remind customers that there’s no substitute for quality.
The strategy that made Starbucks famous was a focus on the [...]
Samsung is releasing a solar-powered cell phone. Sustainability meets the mobile phone industry. The eco-phone market could get very interesting!
Lately, retailers and manufacturers are taking major consumer trends and applying them broadly in attempts to “own” “new” spaces. Next move — make sure your consumers land in the same spot. How do you do that? Communicate WITH consumers [...]
We mentioned earlier that there are few alternatives for sustainable retail fixtures in the market right now. However, of those few some are pretty interesting options. Xanita, a material manufacturer from South Africa with US headquarters near Atlanta, produces an alternative to particle board and MDF called X-Board. The X-Board core is made completely of [...]
A recent study, conducted by market research firm Aberdeen Group, surveyed over 100 retailers and measured the advantages retailers see from instituting green programs. According to the study, the number one pressure driving green retail initiatives is creating a competitive advantage in the marketplace. Second is the financial impact of rising energy costs and third [...]
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