Tag Archives: store design

Why A Great Product Doesn’t Always Equal Great Success

By editor | March 3, 2010

Caribou coffee was ranked #1in its category by Consumer Reports.  YouGov’s BrandIndex ranks the company higher than Starbucks in customer satisfaction.  Yet, Caribou has not earned the the mass appeal of Starbucks. Why?  CEO Mike Tattersfield thinks it could be the branding.
Brandweek reports that Caribou is undertaking a major overhaul of the brand to expand its [...]

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It’s the Little Things that Make the Store

By editor | November 16, 2009

Several months ago, Angie Coleman, our resident C-store expert, published an article on CSNews.com entitled, “Top 10 Common Sense Tips for C-store Owners.” In that article, Coleman encouraged C-store owners to pay attention to the details, particularly bathrooms and cleanliness.  Now, I don’t know if the owners of Buc-ee’s stores in Texas happened across our little [...]

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One Size Does Not Fit All When it Comes to Store Design

By editor | July 9, 2009

Wharton conducted a survey of 1.006 shoppers to uncover what makes an amazing shopping experience. The study yielded some interesting, albeit intuitive, results. However, it’s very valuable to have research back up what retailers should have been working on for the last 6-9 months. Some people just won’t budge without a report.
Of the 28 elements [...]

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Things Will Never Be the Same

By editor | May 20, 2009

It seems that retailers are making adjustments to the consumers new state of mind with the expectation that it will last beyond the end of the year.  One of those new mind states is what’s being called big box fatigue.  Shoppers are exhausted with huge, crowded, hard-to-navigate stores with little to no customer service.  So [...]

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The Real Cold War: Microsoft vs. Apple

By editor | February 16, 2009

Apple retail stores have laid a remarkable benchmark for technology retail. From the eye catching store design to the shopper-centric staging inside, Apple laid down the gauntlet. Now Microsoft has taken the bait and will launch its own retail stores in coming months.  Showing they mean business, Microsoft enlisted 25-year Walmart veteran David Porter as corporate vice president [...]

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