Tag Archives: Starbucks

Why A Great Product Doesn’t Always Equal Great Success

By editor | March 3, 2010

Caribou coffee was ranked #1in its category by Consumer Reports.  YouGov’s BrandIndex ranks the company higher than Starbucks in customer satisfaction.  Yet, Caribou has not earned the the mass appeal of Starbucks. Why?  CEO Mike Tattersfield thinks it could be the branding.
Brandweek reports that Caribou is undertaking a major overhaul of the brand to expand its [...]

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Luxury’s Loss is Middle Markets’ Gain

By editor | September 16, 2009

Luxuries, big and small, are the first to go in a tight financial climate. Credit dries, splurges dwindle, the wealthy tighten the reigns and businesses reliant on superfluous spending begin to face significant challenges. We’ve watched this trend, waiting anxiously for the light to pierce the tunnel and despite Bernanke’s claim that the recession is over, it’s [...]

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One Size Does Not Fit All When it Comes to Store Design

By editor | July 9, 2009

Wharton conducted a survey of 1.006 shoppers to uncover what makes an amazing shopping experience. The study yielded some interesting, albeit intuitive, results. However, it’s very valuable to have research back up what retailers should have been working on for the last 6-9 months. Some people just won’t budge without a report.
Of the 28 elements [...]

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Starbucks Tries Sustainability to Win Back Interest

By editor | July 1, 2009

Starbucks, formerly the shining star of retail development, is trying a new program to reclaim mind share of their millions of coffee customers, many of which were wooed away by cheap cups of McCafe. Starbucks plans to remind customers that there’s no substitute for quality. 
The strategy that made Starbucks famous was a focus on the [...]

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