Tag Archives: social media

iRetail?

“This is not going to be a novelty. It’s going to be a sea change in how retailers transact and interact with customers.”
That’s a pretty big prediction from Ken Nisch of JGA speaking on the impact of the iPad in the retail environment.  We’ve long been talking about how to integrate digital into the shopping [...]

Posted in Activation at Retail, Prototype Testing, Retail Design, Retail/Market Trends, Technology | Also tagged , , , | 1 Comment

Just Because You Can…Should You?

Speaking of social media integration, there are lots and lots of ideas floating around about how to use loyalty programs and consumer information dragnets to technologically advance marketing communications inside the store.  A lot of the proposed uses sound really cool and exciting.  However, some border on invasive and could create a negative in-store and/or [...]

Posted in Activation at Retail, Retail Design, Technology | Also tagged , , | 1 Comment

What Does Social Media Have to Do with Retail?

Social media has taken industry by storm.  Initially put off as a novel communication game for ‘kids’, social media, including Facebook, Twitter and Myspace (although MySpace has been marginalized by the others), have developed real business applications.  So much so, that marketers are trying to figure out how to apply it at all the various consumer touchpoints, [...]

Posted in Technology | Also tagged , , | 2 Comments
MillerZell