Conventionally, the three legs of retail are merchandise selection, perception of value and traditional service, such as fast checkout. Today, the fourth leg is the shopper experience.
Creating a distinctive shopper experience is emerging as an important strategy for retailers trying to hold the line through the current economy. In an article for Knowlege@Emory, marketing professor [...]
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Retail News Headlines- Companies Looking to Cut Healthcare CostsNo surprise; employers are looking to cut healthcare costs. That's the finding of CVS Caremark's annual survey of employers' priorities for pharmacy benefit management services in 2010. Is it within the power of businesses to cut their healthcare costs without cutting benefits to employees? […]
- Companies Looking to Cut Healthcare Costs
- Shopper Marketing Headlines
- M&C Saatchi opens South China office - Media AsiaM&C Saatchi opens South China officeMedia AsiaGUANGZHOU - M&C Saatchi is to launch a new South China office and an Asia-wide shopper marketing practice, ...and more » […]
- M&C Saatchi opens South China office - Media Asia
- Digital Signage News
- P&G's Store Back: Why DOOH Will Be Critical to Campaign PlanningThis month's Shopper Marketing magazine features an interesting article on a P&G program dubbed "Store Back," which encourages the firm's plethora of media agencies to consider the retail environment when coming up with marketing campaigns. Noting that big media ideas dished up by highfalutin traditional agencies don't always tra […]Bill Gerba
- P&G's Store Back: Why DOOH Will Be Critical to Campaign Planning
- Private Brand Perspectives
- Private Brands Create Value for the 50 Most Valuable Retail BrandsInterbrand Design Forum, released it’s Most Valuable U.S. Retail Brands report, the second annual ranking of the top 50 American retail brands. Walmart claimed top honors as the most valuable retail brand, followed by popular retailers Target, Best Buy, and Walgreens. Intriguingly Private Brand is the underlying theme in many of the retailer explanations app […]myprivatebrand
- Private Brands Create Value for the 50 Most Valuable Retail Brands
