Tag Archives: shopper response

How To Communicate with the ‘List’ Shopper

By editor | February 11, 2009

David Orgel of Supermarket News decided to broach the much debated subject of in-store decision-making. Consumers are now consciously deciding to resist marketing influences and take a disciplined approach to shopping. According to IRI’s consumer survey, 76% of respondents now plan to make purchase decisions before they get to the store. They are making lists, checking them [...]

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Deloitte Says Retailers Must Invest or Close Up Shop

By editor | January 14, 2009

In a presentation at the NRF Big Show, Stacy Janiak, who leads Deloitte’s retail practice, said that the current economy provides an opportunity for retailers to be more competitive and take market share that has been well segmented up to now. According to Deloitte, retailers that offer the greatest customer experience will be among the few [...]

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Can Retail Design Build Brand Relationships with the Community?

By editor | January 7, 2009

Apple stores are known for glass facades and airy retail design — a reputation that was not well received in Washington, DC’s Georgetown shopping district. Georgetown has a style of it’s own. Governed by the Old Georgetown Board and listed as a federal historic landmark, Georgetown adheres to a strict architectural aesthetic. All of the [...]

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Shoppers Are Not on a Need-to-Know Basis

By editor | December 4, 2008

It seems the Internet makes it possible to know everything you ever wanted to know and harder for companies to hide things they don’t want you to know. So with that in mind, isn’t it time to just let it all hang out?
Trendwatching.com just released, “Half a Dozen Consumer Trends for 2009.” Number 3 on the list [...]

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Desperate Retailers Cut Into Their Own Margins

By editor | December 1, 2008

The New York Times this morning reported on the weekend’s sales results from every possible statistical angle. It was a tale of two economies, the overall economy holding and the retail economy holding on for dear life.
A quick highlight of the weekend stats:

Shoppers spent 7 percent more this year than last
Sales increased 3 percent compared with [...]

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