60 minutes did an interesting piece this past weekend on neuroscience. Lesley Stahl examines the many interesting applications of what is essentially mind reading. Through various sophisticated technologies, scientists are devising ways to perceive a person’s brain activity remotely. Theoretically, if a marketer can identify which images and advertising stimulate the shopper’s brain, they’ve got ‘em! They then know how to better induce shoppers to purchase their chocolate chip cookies versus say, the store brand.

All of this is theoretical at this point, however, one company, Neurosense, profiled on the segment, rambles off an impressive list of CPG manufacturers and entertainment companies who are investing in researching this technology.  Watch the entire 60 minutes segment below.

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