Tag Archives: shopper marketing

Persuasion or Needs Benefit

By Alex Delotch Davis | October 28, 2009

Persuade is defined as, “to induce to believe by appealing to reason or understanding; convince.”  Persuasion is often a key component of marketing and motivating people toward one action or purchase over another. Persuasion often taps into aspirational ideas, goals or dreams of the one being persuaded. However, the American consumer is living in a [...]

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Teen Retailers ‘Target the Mother’

By Amy Evans | September 30, 2009

The Wall Street Journal reported this week that many teen stores are making changes to their store environments to appeal to Moms.  
Over the last few years, everyday fashion reached what used to be luxury prices.  For example, simple “hoodies” (in my day this was a sweatshirt) with the most popular brand name stitched on the [...]

Posted in Apparel, Retail Design, Retail/Market Trends, Specialty Retail | Also tagged , , | 1 Comment

Temperature Rising on Retail Healthcare

By Nick Johnson | September 29, 2009

At the Global Marketing Development Center (GMDC) Health, Beauty and Wellness conference, The Hartman Group and GMDC presented findings from their recent joint research entitled “Consumer Shopping Habits for Wellness and Environmentally Conscious Lifestyles Study”. The analysis brings to light a very important trend for retailers – the health and wellness industry is on the [...]

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Shopper Marketing…Aisle #1

By Alex Delotch Davis | September 23, 2009

Shopper marketing is quickly getting much deserved attention as a valuable part of the marketing mix. The Grocery Manufacturers Association (GMA) announced that it will be working with Booz & Company to “conduct an up-to-date review of shopper marketing trends.”
Expected to be released in November, this should prove an interesting review. According to the press [...]

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The Return of Full Service

By Alex Delotch Davis | September 2, 2009

Some still remember when full service was status quo. Customers were important and helping them was not only expected, it was just good business. It seems those days may be making a comeback.
Retail Customer Experience reported on two interesting examples of the return of full customer service. First Sears, who has been struggling in recent [...]

Posted in Activation at Retail, Drug Stores, Grocery, Retail/Market Trends, Specialty Retail | Also tagged , , , , , , , , , | 6 Comments
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