Tag Archives: shopper marketing

It’s the Little Things that Make the Store

By editor | November 16, 2009

Several months ago, Angie Coleman, our resident C-store expert, published an article on CSNews.com entitled, “Top 10 Common Sense Tips for C-store Owners.” In that article, Coleman encouraged C-store owners to pay attention to the details, particularly bathrooms and cleanliness.  Now, I don’t know if the owners of Buc-ee’s stores in Texas happened across our little [...]

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Persuasion or Needs Benefit

By editor | October 28, 2009

Persuade is defined as, “to induce to believe by appealing to reason or understanding; convince.”  Persuasion is often a key component of marketing and motivating people toward one action or purchase over another. Persuasion often taps into aspirational ideas, goals or dreams of the one being persuaded. However, the American consumer is living in a [...]

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Teen Retailers ‘Target the Mother’

By Amy Evans | September 30, 2009

The Wall Street Journal reported this week that many teen stores are making changes to their store environments to appeal to Moms.  
Over the last few years, everyday fashion reached what used to be luxury prices.  For example, simple “hoodies” (in my day this was a sweatshirt) with the most popular brand name stitched on the [...]

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Temperature Rising on Retail Healthcare

By Nick Johnson | September 29, 2009

At the Global Marketing Development Center (GMDC) Health, Beauty and Wellness conference, The Hartman Group and GMDC presented findings from their recent joint research entitled “Consumer Shopping Habits for Wellness and Environmentally Conscious Lifestyles Study”. The analysis brings to light a very important trend for retailers – the health and wellness industry is on the [...]

Posted in Activation at Retail, Drug Stores, Retail Design, Retail Research, Retail/Market Trends, Service Retail | Also tagged , , , | Leave a comment

Shopper Marketing…Aisle #1

By editor | September 23, 2009

Shopper marketing is quickly getting much deserved attention as a valuable part of the marketing mix. The Grocery Manufacturers Association (GMA) announced that it will be working with Booz & Company to “conduct an up-to-date review of shopper marketing trends.”
Expected to be released in November, this should prove an interesting review. According to the press [...]

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