Tag Archives: shopper marketing

When 31 Flavors is Just Too Much

By Alex Delotch Davis | February 8, 2011

Baskin Robbins offers 31 flavors.  Heinz had 57 varieties.  Starbucks has 87,000 drink combinations.  Walmart averages 100,000 products.  Cold Stone Creamery boasts 11.5 million “ways to customize your ice cream treat.”
Most retailers believe that more is better because customers want choice.  However the work of researchers Sheena Iyengar and Kanika Agrawal suggest the exact opposite.  [...]

Posted in Activation at Retail, Grocery, Mass Merchandiser, Retail Banking, Retail Design, Retail Research | Also tagged , , | Leave a comment

Just Because You Can…Should You?

By Alex Delotch Davis | May 19, 2010

Speaking of social media integration, there are lots and lots of ideas floating around about how to use loyalty programs and consumer information dragnets to technologically advance marketing communications inside the store.  A lot of the proposed uses sound really cool and exciting.  However, some border on invasive and could create a negative in-store and/or [...]

Posted in Activation at Retail, Retail Design, Technology | Also tagged , , | 1 Comment

What Does Social Media Have to Do with Retail?

By Alex Delotch Davis | April 26, 2010

Social media has taken industry by storm.  Initially put off as a novel communication game for ‘kids’, social media, including Facebook, Twitter and Myspace (although MySpace has been marginalized by the others), have developed real business applications.  So much so, that marketers are trying to figure out how to apply it at all the various consumer touchpoints, [...]

Posted in Technology | Also tagged , , | 2 Comments

How Well Do You Know Your Shopper?

By Alex Delotch Davis | March 30, 2010

Poor customer experience is the leading driver of customer turnover.  So how well does your store meet the needs of your shopper? Do you know what those needs are? Beyond having a good merchandise mix, shoppers need compelling reasons to choose you over the hundreds of other channels to find what they need including just staying at home [...]

Posted in Retail Design, Retail Execution, Retail Research | Also tagged , , | Leave a comment

Retail 2.0 Brings the Internet to the Store

By Alex Delotch Davis | March 16, 2010

CompUSA and TigerDirect.ca, a Canada based electronics retailer, are trying a new way to connect the Internet experience and the store experience. What they are calling Retail 2.0  is a technology that ”provides online product information to in-store customers as they shop: product by product, aisle by aisle.” 
Through a network of desktops, laptops, monitors and televisions throughout the store, shoppers can research [...]

Posted in Activation at Retail, Retail Design, Retail/Market Trends, Technology | Also tagged , , , , | Leave a comment
MillerZell