Tag Archives: shopper marketing

Just Because You Can…Should You?

By editor | May 19, 2010

Speaking of social media integration, there are lots and lots of ideas floating around about how to use loyalty programs and consumer information dragnets to technologically advance marketing communications inside the store.  A lot of the proposed uses sound really cool and exciting.  However, some border on invasive and could create a negative in-store and/or [...]

Posted in Activation at Retail, Retail Design, Technology | Also tagged , , | 1 Comment

What Does Social Media Have to Do with Retail?

By editor | April 26, 2010

Social media has taken industry by storm.  Initially put off as a novel communication game for ‘kids’, social media, including Facebook, Twitter and Myspace (although MySpace has been marginalized by the others), have developed real business applications.  So much so, that marketers are trying to figure out how to apply it at all the various consumer touchpoints, [...]

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How Well Do You Know Your Shopper?

By editor | March 30, 2010

Poor customer experience is the leading driver of customer turnover.  So how well does your store meet the needs of your shopper? Do you know what those needs are? Beyond having a good merchandise mix, shoppers need compelling reasons to choose you over the hundreds of other channels to find what they need including just staying at home [...]

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Retail 2.0 Brings the Internet to the Store

By editor | March 16, 2010

CompUSA and TigerDirect.ca, a Canada based electronics retailer, are trying a new way to connect the Internet experience and the store experience. What they are calling Retail 2.0  is a technology that ”provides online product information to in-store customers as they shop: product by product, aisle by aisle.” 
Through a network of desktops, laptops, monitors and televisions throughout the store, shoppers can research [...]

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What Most Influences Your Shoppers to Make a Purchase?

By editor | March 10, 2010

What in-store elements most influence a shopper to choose one brand or product over another?  What is the best means of introducing a new product and motivating a shopper to add it to their basket?  Our informal reader poll highlighted just a few instore marketing tools. Instore experience and signage came out the clear winners.  [...]

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