Persuade is defined as, “to induce to believe by appealing to reason or understanding; convince.” Persuasion is often a key component of marketing and motivating people toward one action or purchase over another. Persuasion often taps into aspirational ideas, goals or dreams of the one being persuaded. However, the American consumer is living in a [...]
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Top 10 CPG Stocks
Retail News Headlines- Dollar General Looks for Big Growth This YearWhen the economy took a downward turn, consumers began shopping in dollar stores in greater numbers than ever before. Now, as the economy begins to improve, many chains are looking to solidify past gains.... Do you see dollar stores continuing to achieve the type of sales and profit growth seen over the past couple of years? […]
- Dollar General Looks for Big Growth This Year
- Shopper Marketing Headlines
- Survival of the fittest in media evolution - NationalSurvival of the fittest in media evolutionNationalEven as spending on online advertising ebbs and flows, spending on consumer promotions and shopper marketing programmes has continued to accelerate. ... […]
- Survival of the fittest in media evolution - National
- Digital Signage News
- Is the Digital Signage Industry Still Growing?Whether you pose this question to a wide-eyed entrepreneur or a seasoned veteran in our space, it's pretty obvious what the answer will be. In fact, ever since the term "digital signage" gained traction about a decade ago, the hardware, software, services and advertising segments of the market have seen double-digit gains (or more!) every sing […]Bill Gerba
- Is the Digital Signage Industry Still Growing?
- Private Brand Perspectives
- Private Brand from the Rubber Band Man.Illinois based office supply retailer OfficeMax features their house Private Brand in its weekly flyer with a promotion that promises to save consumers up to 50% when you buy two items. The items featured are all clearly in the sweet spot for a house Private Brand at an office supply store. Commodity items that gain [...] Related posts:Innovation Drives Pri […]myprivatebrand
- Private Brand from the Rubber Band Man.
