Tag Archives: shopper marketing Joe Cardamone

Retail executives are always saying that store-level employees are their most important asset. Now, chains are taking the importance of workers one step further by featuring them in television commercials and other customer-facing communications. Is the use of employees in ads any more or less effective than other creative approaches? […]

TRIS3CT Adds Three to Senior Leadership TeamPR Newswire (press release)Logan has extensive experience in shopper marketing and retail promotions. Most recently, Logan was director of pitch management for Arc Worldwide and Leo ...and more » […]

By pure coincidence, a young man I met during my DSE panel discussion wound up sitting in my row on the flight home from Las Vegas. My session, entitled "Do it right the first time: the politics and pitfalls of digital signage deployment and how to avoid them", had been well attended -- mostly by prospective or current network operators long on ent […]

In a report from Supermarket News it is revealed that the retailer-owned Private Brand cooperative Topco Associates, is attempting to buy the Wild Oats brand and other intellectual property from Whole Foods, according to a filing with the FTC. The filing also lists Fullerton, Calif.-based food-product supplier Luberski Inc. as a potential buyer for the [...] […]