Tag Archives: shopper insights

The Best Retail Customer Experiences 2009

By Alex Delotch Davis | February 9, 2009

Customer Retail Experience Magazine just released their survey of 2,500 consumers revealing their favorite retail experiences.  Retailers are lookng for new avenues to reach consumers and hold their attention in the current economy.  Beyond price manipulations, this means making a trip to the store well worth the visit — making it either valuable or enjoyable or both.
According [...]

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Nielsen Shuts the Door on P.R.I.S.M.

By Steven Skinner | January 26, 2009

In-Store Marketing Institute reported today that The Nielsen Company “has suspended plans to launch a syndicated data service on the P.R.I.S.M. initiative.”  P.R.I.S.M. was expected to be the missing link in shopper marketing between practice and quantitative results.
This is disappointing news because it is critical that we create a measurement model in the not too [...]

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Miller Zell Study Verifies that Shoppers Are Trading Down and Eating In

By Alex Delotch Davis | January 12, 2009

The results of the Miller Zell’s 2009 Shopper Behavior Survey were presented this morning at the National Retail Federation Big Show Expo in New York in a joint presentation between the company and Unilever North America.
 
 Results show that fifty percent of shoppers are spending less in overall categories however sixty-two percent are spending the same [...]

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Delivering the Promise of Shopper Marketing

By Alex Delotch Davis | November 5, 2008

The Association of Food, Beverage and Consumer Products Companies (GMA) joined with Deloitte to research the the growth of the shopper marketing trend amongst CPG manufacturers and retailers. The study found that “seventy-three percent of participating CPG manufacturers and 86% of retailers ranked shopper-marketing programs among the top four activities that deliver meaningful return on investment.”
Click here [...]

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IRI Announces Release of Deeper Consumer Insights at Retail

By Alex Delotch Davis | October 23, 2008

“It’s no secret, consumer shopping behavior is changing more rapidly than ever before so understanding purchasing dynamics at deeper geographic levels will be essential for the future success of both our retailer and manufacturer clients,” says IRI President of Consumer and Shopper Insights, Robert I. Tomei.
IRI, the leading global provider of consumer, shopper, and market [...]

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