Tag Archives: shopper insights

Estee Lauder CEO Boosts Sales by Letting the Shopper Take the Lead

By editor | March 8, 2010

Researching your consumer and understanding their needs is vital to staying relevant in an uncertain market.  This isn’t news, but it’s advice that often goes unheeded if it means changing things that are perceived to define the brand.  
Emily Byron interviewed Fabrizio Fredo, CEO of Estee Lauder for The Wall Street Journal.  Fredo explained his effort to remake the iconic Estee [...]

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Trendwatching’s Consumer Trends

By editor | December 14, 2009

Trendwatching recently released their predictions for next year entitled, “10 Crucial Consumer Trends for 2010.”
Consumerism has been through the ringer this year and everyone will be glad to see the end of 2009.  But what does 2010 have in store? 
Trendwatching.com touches on 10 behaviors it feels will persist and grow based on a look at [...]

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Nielsen P.R.I.S.M. Results Released

By editor | October 27, 2009

There has been a lot of talk in the industry around the P.R.I.S.M. project undertaken through a partnership between Nielsen and the Insotre Marketing Institute.  The expectation being that applying Nielsen rating and measurment standards to the in-store environment would finally allow us to measure the store as a media.
After much ado, the initial results [...]

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The Return of Full Service

By editor | September 2, 2009

Some still remember when full service was status quo. Customers were important and helping them was not only expected, it was just good business. It seems those days may be making a comeback.
Retail Customer Experience reported on two interesting examples of the return of full customer service. First Sears, who has been struggling in recent [...]

Posted in Activation at Retail, Drug Stores, Grocery, Retail/Market Trends, Specialty Retail | Also tagged , , , , , , , , , | 6 Comments

Marketing and Shopping are like Peanut Butter and Jelly

By editor | March 31, 2009

Some things just belong together and research is showing that marketing and shopping are such a pair. eBay Advertising recently released a survey of shoppers indicating that online marketing is most effective when customers are actually shopping.  13 percent of shoppers said they are responsive to advertising on social networking sites compared with 61 percent [...]

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