Tag Archives: shopper communication

Managers Still Looking for their Cheese

By Alex Delotch Davis | May 7, 2009

Who Moved My Cheese, the business book of 1999 that was intended to inspire managers and decision makers to embrace change had it’s 15 minutes of fame and then it was back to business as usual. Now, everyone that has a copy in their office bookshelf should dust it off and mentally prepare for the [...]

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The Brand IS the Store

By Alex Delotch Davis | April 16, 2009

Domenico De Sole is the chairman of Tom Ford International, the famous menswear brand. But De Sole is most well known as former CEO of Gucci. He led the turnaround of Gucci, which was struggling under the pressure of poor management and a failing brand. In an interview for Knowledge@Wharton, De Sole discusses how the economy is affecting luxury [...]

Posted in Activation at Retail, Apparel | Also tagged , , , , | 1 Comment

May You Help Yourself?

By Alex Delotch Davis | March 30, 2009

If you’ve been in a grocery store in the last ten years, you know that the number of open cashier lanes have dwindled from 10-15 lanes to just 2-3 at any given time. It makes you wonder why they even build all those lanes if they never have them all open at once. Maybe it’s disaster planning [...]

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The Best Retail Customer Experiences 2009

By Alex Delotch Davis | February 9, 2009

Customer Retail Experience Magazine just released their survey of 2,500 consumers revealing their favorite retail experiences.  Retailers are lookng for new avenues to reach consumers and hold their attention in the current economy.  Beyond price manipulations, this means making a trip to the store well worth the visit — making it either valuable or enjoyable or both.
According [...]

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Adweek: Shopper Marketing Delivers Results!

By Alex Delotch Davis | January 19, 2009

Katy Bachman of Adweek wrote a detailed article proclaiming the power of shopper marketing versus traditional media. Agencies are finding themselves in a particular predicament. Television and print are losing their power and internet banner advertising never really gained the strength that marketers hoped for. There are few places for advertisers to find a captive [...]

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