Tag Archives: shopper communication

Shopper Marketing…Aisle #1

By editor | September 23, 2009

Shopper marketing is quickly getting much deserved attention as a valuable part of the marketing mix. The Grocery Manufacturers Association (GMA) announced that it will be working with Booz & Company to “conduct an up-to-date review of shopper marketing trends.”
Expected to be released in November, this should prove an interesting review. According to the press [...]

Posted in Retail Research, Retail/Market Trends | Also tagged , , , | Leave a comment

The Battle in the Grocer’s Aisle

By editor | September 10, 2009

To say that marketers are facing a huge challenge right now is understating the obvious. Nevertheless, just as shoppers are being coached to diligently manage their budgets and stay out of stores, marketers must be reminded to stay focused on the goal of not only motivating shoppers to purchase, but keeping them engaged with the [...]

Posted in Activation at Retail, Grocery, Retail Research, Retail/Market Trends | Also tagged , , , | Leave a comment

Meal Solutions are Important to Frugal Shoppers

By editor | September 1, 2009

The restaurant industry is feeling the pinch of consumers deciding to eat in rather than splurge on expensive or even moderately priced evenings out. However, for every action there is an equal and opposite reaction and in this case it’s the meal solution.  Manufacturers and retailers are hitting the market with low-cost, easy-to-prepare meal ideas [...]

Posted in Consumer Packaged Goods, Grocery | Also tagged , , , , , | Leave a comment

Home Depot’s Retail Success Plan

By editor | August 24, 2009

Marvin Ellison, executive vice president of US stores for Home Depot, spoke with Knowledge@Emory on the retailer’s plan for success as shoppers shift spending habits and value perceptions.
Ellison, who is responsible for directing sales efforts, acknowledges that the biggest challenge retailers are facing right now is, “finding a way to adjust to the customer’s buying [...]

Posted in Retail/Market Trends, Specialty Retail | Also tagged , , , | Leave a comment

Will Television Ads Go the Way of Newspapers and Radio Stars

By editor | May 11, 2009

Video killed the radio star.
Internet is choking newspapers.
Could in-store media make television advertising obsolete?
TV ad executives are scrambling to assure investors they’re not in trouble. However, CBS shares dropped nearly 13 percent after announcing a quarterly loss and revenue well below expectations. The network has even gone so far as to advertise to its advertisers.
In-store [...]

Posted in Activation at Retail, Retail/Market Trends | Also tagged , , | Leave a comment
MillerZell