Tag Archives: retail strategy

When 31 Flavors is Just Too Much

By Alex Delotch Davis | February 8, 2011

Baskin Robbins offers 31 flavors.  Heinz had 57 varieties.  Starbucks has 87,000 drink combinations.  Walmart averages 100,000 products.  Cold Stone Creamery boasts 11.5 million “ways to customize your ice cream treat.”
Most retailers believe that more is better because customers want choice.  However the work of researchers Sheena Iyengar and Kanika Agrawal suggest the exact opposite.  [...]

Posted in Activation at Retail, Grocery, Mass Merchandiser, Retail Banking, Retail Design, Retail Research | Also tagged , , | Leave a comment

Top 100 Retail Movers and Shakers

By Alex Delotch Davis | May 3, 2010

Retail Customer Experience released their list of the Top 100 Movers and Shakers in retail. 
The list not only profiles top retail brands, but also examines retail and economic trends that are significantly impacting the way everyone is or will be doing business. 
#1 and #2 are “The Economy” and “Gas Prices.”  The combination of these two [...]

Posted in Retail Research, Retail/Market Trends | Also tagged , , | 1 Comment

Healthcare Reform: Threat and Opportunity for Retail

By Alex Delotch Davis | August 18, 2009

No matter where you stand on health-care reform, everyone agrees this examination of the system and some version of reform is necessary.  For retailers, health-care, how to provide it and manage costs, has long been an important consideration. Shandra Martinez wrote a significant piece for The Grand Rapids Press, detailing the health-care conundrum for retail [...]

Posted in Drug Stores, Grocery, Mass Merchandiser, Retail/Market Trends | Also tagged , , , , , , | 1 Comment

Why Isn’t Shopper Marketing on the CEO Agenda?

By Steven Skinner | August 3, 2009

Sam Walton once said “There is only one boss.  The customer.  And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”  It is clear to most of us that Mr. Walton had a pretty clear handle on what the focal point of a company should [...]

Posted in Activation at Retail, Retail/Market Trends | Also tagged , , , | 2 Comments

In-Store Marketing Triggers Webinar

By Alex Delotch Davis | July 17, 2009

The Effect on Brands and Purchase Behavior
A Webinar presented by The Food Institute & Miller Zell — August 6, 2009
Featuring
Curt Johnson, SVP Consumer Industries, Miller Zell
Moderated by:
Brian Todd, President, The Food Institute
In the study, Gone in 2.3 Seconds, Miller Zell surveyed 999 shoppers to understand which in-store and out-of-store elements most influence brand perception and [...]

Posted in Activation at Retail, Grocery, Mass Merchandiser, Retail Research | Also tagged , , , , , , , , | Leave a comment
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