Tag Archives: Retail & Shopper Marketing

Microsoft Helps Retailers Connect with the PC Shopper

By Alex Delotch Davis | April 29, 2009

Customer Retail Experience reported that Microsoft has opened a Retail Experience Center aimed at providing retailers with tools to better sell product and connect with the Microsoft customer.
Located at Microsoft’s Corp.’s headquarters in Redmond, Washington, the Microsoft Retail Experience Center is a private, 20,000-square foot facility housing a fully functioning, interactive store environment, from point [...]

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Family Dollar Selling More Food During Recession

By Alex Delotch Davis | April 8, 2009

A few weeks ago we posed the question, “Will Americans go back to their old spending habits when the recession ends.” Although this question poses a particular challenge for CPG’s, it’s quite far-reaching. As was expected, Family Dollar stores have seen a 33% increase in profit as a result of the economy, with food and [...]

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So the Retailer says to the Customer, “What can we do to improve…”

By Alex Delotch Davis | March 10, 2009

Change is the order of the day, some by choice and some by force. Retail is changing by the force of economic winds. However, there are potentially positive byproducts of the current state of affairs.
The term correction is being used to describe what’s happening in the financial markets, but it could also be applied to what’s [...]

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How To Communicate with the ‘List’ Shopper

By Alex Delotch Davis | February 11, 2009

David Orgel of Supermarket News decided to broach the much debated subject of in-store decision-making. Consumers are now consciously deciding to resist marketing influences and take a disciplined approach to shopping. According to IRI’s consumer survey, 76% of respondents now plan to make purchase decisions before they get to the store. They are making lists, checking them [...]

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Consumers Refuse to Sacrifice Internet Despite Economy

By Alex Delotch Davis | February 3, 2009

STORES magazine and BIGresearch recently conducted a survey of shoppers in mid-December, to determine what shoppers refuse to live without despite the economic crunch.  The list included cell phone service, cable, salon and barbershop trips and Internet service.
“81 percent of the more than 4,100 adults 18 and older who were surveyed considered their Internet service [...]

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