Tag Archives: Retail & Shopper Marketing

Our Retailers are Better than Yours

By editor | May 27, 2009

The age old battle between the Brits and their distant American cousins rears its head again.  This time it’s not cookies versus biscuits, it’s retail design. 
American retailer Forever 21 is planning to launch in the UK market, reportedly on London’s Oxford Street. Falling real estate prices are encouraging some retailers to open up in markets that [...]

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Forbes Echos Miller Zell’s Thoughts on the Future of Retail

By editor | May 14, 2009

Over and over in this blog we have warned that retailers must focus on enhancing the in-store customer experience or risk closing their doors.  Wednesday, Forbes ran an article echoing that very argument. John Karonis and Madison Riley even went so far as to suggest that this trend started well before the recession and has only [...]

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Rise of the Discount Store

By editor | May 12, 2009

Miller Zell’s January survey of shopper behavior found that 51% of shoppers said they were trading down from premium to discount grocery due to the economy. 45% were trading down from premium mass merchandisers to value mass merchandisers. This adjustment to new budget constraints is working in favor of discount retailers like Family Dollar, Dollar [...]

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Will Television Ads Go the Way of Newspapers and Radio Stars

By editor | May 11, 2009

Video killed the radio star.
Internet is choking newspapers.
Could in-store media make television advertising obsolete?
TV ad executives are scrambling to assure investors they’re not in trouble. However, CBS shares dropped nearly 13 percent after announcing a quarterly loss and revenue well below expectations. The network has even gone so far as to advertise to its advertisers.
In-store [...]

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Managers Still Looking for their Cheese

By editor | May 7, 2009

Who Moved My Cheese, the business book of 1999 that was intended to inspire managers and decision makers to embrace change had it’s 15 minutes of fame and then it was back to business as usual. Now, everyone that has a copy in their office bookshelf should dust it off and mentally prepare for the [...]

Posted in Activation at Retail, Retail Execution, Retail/Market Trends | Also tagged , | Leave a comment
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