Tag Archives: retail economy

Marketing and Shopping are like Peanut Butter and Jelly

By Alex Delotch Davis | March 31, 2009

Some things just belong together and research is showing that marketing and shopping are such a pair. eBay Advertising recently released a survey of shoppers indicating that online marketing is most effective when customers are actually shopping.  13 percent of shoppers said they are responsive to advertising on social networking sites compared with 61 percent [...]

Posted in Retail Research | Also tagged , , | Leave a comment

So the Retailer says to the Customer, “What can we do to improve…”

By Alex Delotch Davis | March 10, 2009

Change is the order of the day, some by choice and some by force. Retail is changing by the force of economic winds. However, there are potentially positive byproducts of the current state of affairs.
The term correction is being used to describe what’s happening in the financial markets, but it could also be applied to what’s [...]

Posted in Retail/Market Trends | Also tagged , , | 1 Comment

The Best Retail Customer Experiences 2009

By Alex Delotch Davis | February 9, 2009

Customer Retail Experience Magazine just released their survey of 2,500 consumers revealing their favorite retail experiences.  Retailers are lookng for new avenues to reach consumers and hold their attention in the current economy.  Beyond price manipulations, this means making a trip to the store well worth the visit — making it either valuable or enjoyable or both.
According [...]

Posted in Activation at Retail, Retail Design, Retail Research | Also tagged , , | Leave a comment

Consumers Refuse to Sacrifice Internet Despite Economy

By Alex Delotch Davis | February 3, 2009

STORES magazine and BIGresearch recently conducted a survey of shoppers in mid-December, to determine what shoppers refuse to live without despite the economic crunch.  The list included cell phone service, cable, salon and barbershop trips and Internet service.
“81 percent of the more than 4,100 adults 18 and older who were surveyed considered their Internet service [...]

Posted in Activation at Retail, Retail Research, Retail/Market Trends | Also tagged , | Leave a comment

NPR Says “Little Luxuries” Are Surviving

By Alex Delotch Davis | January 26, 2009

On today’s Morning Edition, NPR’s Tovia Smith reported that while parts of the economy are struggling, some people are still indulging in personal luxuries like massages, spa trips, fitness and alcohol.
Smith interviews a consumer who says that instead of their vacation trips to Copenhagen and Kenya, they will opt for something a little more low [...]

Posted in Retail Research, Retail/Market Trends, Service Retail | Also tagged , | Leave a comment
MillerZell