Tag Archives: research

Men Don’t Shop. Period.

We all have actual experiences that help us buy into this stereotype about men.  Most women have been to the store with a man — spouse, parent, brother or friend — who was annoyed at the idea of walking aimlessly around a mall or Walmart.  As a man, you may even feel a twinge of [...]

Posted in Activation at Retail, Grocery, Mass Merchandiser, Retail Research, Retail/Market Trends | Also tagged , , | Leave a comment

Delivering the Promise of Shopper Marketing

The Association of Food, Beverage and Consumer Products Companies (GMA) joined with Deloitte to research the the growth of the shopper marketing trend amongst CPG manufacturers and retailers. The study found that “seventy-three percent of participating CPG manufacturers and 86% of retailers ranked shopper-marketing programs among the top four activities that deliver meaningful return on investment.”
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Posted in Consumer Packaged Goods, Retail Research | Also tagged , , , | Leave a comment
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