Tag Archives: quick service restaurants

McDonald’s Remake

With Americans trying to fight the latte effect on their finances, McDonald’s has been successfully competing against Starbucks with the McCafe line.  It appears that the company plans to follow the money.  McDonald’s is incenting franchisees to remodel restaurants with the lounge appeal that made Starbucks famous.
McDonald’s remake: Consultant suggests McDonald’s wants to be more like Starbucks [...]

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Fast Food Slows Down and Depends on Design

At the opening of an Amsterdam Burger King, CEO and Chairman John Chidsey announced the company’s plan to redesign all 12,000 worldwide locations to enhance the interior appeal of the restaurants.
Brandweek quoted Kevin Higgins, Burger King’s new president of Europe, Middle East and Africa, as saying, “Shining a spotlight on our core brand equities through our 20/20 design [...]

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