Tag Archives: product testing

The Return of Full Service

Some still remember when full service was status quo. Customers were important and helping them was not only expected, it was just good business. It seems those days may be making a comeback.
Retail Customer Experience reported on two interesting examples of the return of full customer service. First Sears, who has been struggling in recent [...]

Posted in Activation at Retail, Drug Stores, Grocery, Retail/Market Trends, Specialty Retail | Also tagged , , , , , , , , , | 6 Comments

Tokyo Firm Using Cafes as Product Test Centers

This week the Wall Street Journal ran an article on a Tokyo marketing firm that has decided to combine the popularity of cafes as a hang out spot and product testing. Sample Lab Ltd. realized that Tokyo’s cafes are frequented by the exact demographic that some marketers are trying to reach. The obvious connection for the [...]

Posted in Activation at Retail, Consumer Packaged Goods, Prototype Testing | Also tagged , , , | Leave a comment
MillerZell