Tag Archives: Proctor and Gamble

Tokyo Firm Using Cafes as Product Test Centers

This week the Wall Street Journal ran an article on a Tokyo marketing firm that has decided to combine the popularity of cafes as a hang out spot and product testing. Sample Lab Ltd. realized that Tokyo’s cafes are frequented by the exact demographic that some marketers are trying to reach. The obvious connection for the [...]

Posted in Activation at Retail, Consumer Packaged Goods, Prototype Testing | Also tagged , , , | Leave a comment
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