Tag Archives: private labels

Tokyo Firm Using Cafes as Product Test Centers

By editor | August 27, 2009

This week the Wall Street Journal ran an article on a Tokyo marketing firm that has decided to combine the popularity of cafes as a hang out spot and product testing. Sample Lab Ltd. realized that Tokyo’s cafes are frequented by the exact demographic that some marketers are trying to reach. The obvious connection for the [...]

Posted in Activation at Retail, Consumer Packaged Goods, Prototype Testing | Also tagged , , , | Leave a comment

Private Label Fashion Out of Style

By editor | January 21, 2009

While private label packaged goods are steadily stealing market share from CPG’s, private label fashions are losing momentum. Stores like JC Penny and Macy’s are scaling back their private label fashion lines in favor of more well known brands. The proliferation of sales and markdowns offered by retailers during the fall and holiday season, have [...]

Posted in Apparel, Consumer Packaged Goods, Mass Merchandiser, Retail/Market Trends, Specialty Retail | Also tagged , , , | 1 Comment

Putting More Convenience in the C-store Experience

By editor | December 3, 2008

Most grocery stores now have a self checkout lane. Shoppers who want to buy one or two things and be on there way can get in and out without getting stuck looking longingly at the lady with two carts full of monthly groceries, hoping she’ll let you go in front with your ice cream and [...]

Posted in Retail Research, Retail/Market Trends, Service Retail, Technology | Also tagged , , | Leave a comment

Do Shoppers Need Designer Hotdogs?

By editor | October 1, 2008

Some of my friends are brand shoppers and some are value shoppers. My mother always told me that there is no difference between brand named foods and store brands, except for a few quality issues like color and other variations that don’t really matter once you season and cook the food. Yet some of my friends refuse [...]

Posted in Activation at Retail, Consumer Packaged Goods | Also tagged , | 1 Comment
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