Tag Archives: PRISM

Nielsen P.R.I.S.M. Results Released

By editor | October 27, 2009

There has been a lot of talk in the industry around the P.R.I.S.M. project undertaken through a partnership between Nielsen and the Insotre Marketing Institute.  The expectation being that applying Nielsen rating and measurment standards to the in-store environment would finally allow us to measure the store as a media.
After much ado, the initial results [...]

Posted in Retail Research | Also tagged , , , | Leave a comment

Nielsen Shuts the Door on P.R.I.S.M.

By Steven Skinner | January 26, 2009

In-Store Marketing Institute reported today that The Nielsen Company “has suspended plans to launch a syndicated data service on the P.R.I.S.M. initiative.”  P.R.I.S.M. was expected to be the missing link in shopper marketing between practice and quantitative results.
This is disappointing news because it is critical that we create a measurement model in the not too [...]

Posted in Activation at Retail, Retail Research | Also tagged , , | 2 Comments

Shopper Marketing Strategy: Second Life

By editor | December 10, 2008

An an article in Portfolio Magazine reported that, “as far as consumer research goes, online advertising is considered more effective than other forms of marketing because shopper activity can be tracked.” Unfortunately, the in-store marketing metric system proposed by Nielsen’s PRISM program is still in its infancy stage. We expect that once PRISM goes national, we’ll [...]

Posted in Activation at Retail, Consumer Packaged Goods, Technology | Also tagged , , , , , | Leave a comment

Pioneering Research for an In-Store Metric

By editor | September 11, 2008

If you follow shopper marketing at all, you are probably aware of The Nielsen Company’s recent PRISM (Pioneering Research for an In-Store Metric) initiative to create a set of metrics for assessing the effectiveness of in-store media programs — doing for in-store media what ratings does for television. Now with all beta testing complete, Nielsen [...]

Posted in Activation at Retail, Retail Execution, Retail Research | Also tagged , , , | 1 Comment
MillerZell