Tag Archives: P&G

The Most Fashionable CPG

Retail Design Diva blogged about the new partnership between P&G and Limited brands, birthed of this economy.  It’s actually a really smart connection. Limited Brands will market Tide to their customers through a series of online and in-store campaigns which promote the machine washable clothing as well as the CPG product. This is a perfect example of the [...]

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Shopper Marketing Strategy: Second Life

An an article in Portfolio Magazine reported that, “as far as consumer research goes, online advertising is considered more effective than other forms of marketing because shopper activity can be tracked.” Unfortunately, the in-store marketing metric system proposed by Nielsen’s PRISM program is still in its infancy stage. We expect that once PRISM goes national, we’ll [...]

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