Tag Archives: PEIB

DataBar to Make Marketing Produce More Interesting

Do you prefer Chiquita Bananas over Dole Bananas? While you might not have pondered that question before, you may in the near future. Fresh Plaza reports that the Produce Electronic Identification Board (PEIB) is moving away from PLU codes and into the future with the DataBar. PLU codes are the 4-digit numbers we’re used to seeing [...]

Posted in Activation at Retail, Grocery, Technology | Also tagged , , , | 1 Comment
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