Tag Archives: nielsen

Nielsen P.R.I.S.M. Results Released

By editor | October 27, 2009

There has been a lot of talk in the industry around the P.R.I.S.M. project undertaken through a partnership between Nielsen and the Insotre Marketing Institute.  The expectation being that applying Nielsen rating and measurment standards to the in-store environment would finally allow us to measure the store as a media.
After much ado, the initial results [...]

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Nielsen Shuts the Door on P.R.I.S.M.

By Steven Skinner | January 26, 2009

In-Store Marketing Institute reported today that The Nielsen Company “has suspended plans to launch a syndicated data service on the P.R.I.S.M. initiative.”  P.R.I.S.M. was expected to be the missing link in shopper marketing between practice and quantitative results.
This is disappointing news because it is critical that we create a measurement model in the not too [...]

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Shopper Marketing Strategy: Second Life

By editor | December 10, 2008

An an article in Portfolio Magazine reported that, “as far as consumer research goes, online advertising is considered more effective than other forms of marketing because shopper activity can be tracked.” Unfortunately, the in-store marketing metric system proposed by Nielsen’s PRISM program is still in its infancy stage. We expect that once PRISM goes national, we’ll [...]

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Nielsen’s 2009 Retail Industry Outlook: The Sky is Not Falling

By editor | December 9, 2008

Last night I had the pleasure of attending the Atlanta Retail Design Institute holiday party. Throughout the mixer I was able to share some interesting dialogue with other retail professionals about the state of the industry. Then this morning I read Nielsen’s 2009 Industry Outlook and it appears that we’re all coming to some of [...]

Posted in Retail/Market Trends | Also tagged , | 2 Comments
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