Marketing Daily’s Sarah Mahoney reported on Miller Zell’s most recent shopper behavior report, The Green Scene.
Study: Stores Not Doing Enough to Sell Green
Sarah Mahoney, Jul 20, 2009 02:05 PM
Looks like Walmart Stores’ recent plan to develop a sustainbility index that clikcs with consumers will arrive in the nick of time: A new study finds that when it [...]
The Effect on Brands and Purchase Behavior
A Webinar presented by The Food Institute & Miller Zell — August 6, 2009
Featuring
Curt Johnson, SVP Consumer Industries, Miller Zell
Moderated by:
Brian Todd, President, The Food Institute
In the study, Gone in 2.3 Seconds, Miller Zell surveyed 999 shoppers to understand which in-store and out-of-store elements most influence brand perception and [...]
When clients approach Miller Zell for advice on shopper marketing or in-store campaigns, they want to know four things:
Who are you?
What is your point of view?
Why are you different?
How can you enhance my business?
We know that today, the battleground for customer loyalty and brand recognition is in the store. This is where significant increases in [...]
Conveinience Store News released a story today covering Miller Zell’s Bridge Over Troubled Waters survey. Click here to read Barb Francella’s perspective on the research.
Here are a couple of articles that appeared recently hightlighting MZ’s expertise in retail design. Check it out!
Retail as Theater, The Hub Magazine, September/October 2008
John Wilkins, Vice President of Client and Retail Strategy, discusses how to use the retail space to create captivating displays that reinvent the brand for shoppers.
Relaying the Message, Grocery Headquarters, September 2008
Rick Barrick, Vice President [...]
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