There has been a lot of talk in the industry around the P.R.I.S.M. project undertaken through a partnership between Nielsen and the Insotre Marketing Institute. The expectation being that applying Nielsen rating and measurment standards to the in-store environment would finally allow us to measure the store as a media.
After much ado, the initial results [...]
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Retail News Headlines- BrainTrust Query: Dick's No Sweat Protection Plan - A Classic Loyalty AsteriskSales talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered, but once that decision is made -- whoosh -- the chatter morphs to emphasize the need for a consumer protection plan. Do extended warranty programs at retail undermine loyalty efforts? […]
- BrainTrust Query: Dick's No Sweat Protection Plan - A Classic Loyalty Asterisk
- Shopper Marketing Headlines
- Q&A: Mediabrands' John Ross - ReutersQ&A: Mediabrands' John RossReutersThat's great shopper marketing. You spent 12 years at The Home Depot. What's the single most important insight about consumer purchasing habits you took ...and more » […]
- Q&A: Mediabrands' John Ross - Reuters
- Digital Signage News
- Is Digital Signage an Industry? Yes. Is Everyone an Expert? No.A few weeks ago, Paul Flanigan posed the question of whether the digital signage industry is really an industry at all. He put up a short survey on his blog, got back a good handful of responses, and ultimately decided that no, we're not an industry. Paul has devoted two articles to the cause, and Ken Goldberg proffered his own opinion as well. Since th […]Bill Gerba
- Is Digital Signage an Industry? Yes. Is Everyone an Expert? No.
- Private Brand Perspectives
- Fresh & Easy Private Brand GoodnessTesco’s Fresh & Easy Neighborhood Market has expanded its fresh&easy ‘goodness’ Private Brand line of food and drink products for kids the expansion includes new redesigned packaging. The ‘goodness’ sub brand of the fresh&easy Private Brand continues to build their Private Brand portfolio. New items include: applesauce, cereal, macaroni & che […]myprivatebrand
- Fresh & Easy Private Brand Goodness
