Tag Archives: McCafe

McDonald’s Remake

With Americans trying to fight the latte effect on their finances, McDonald’s has been successfully competing against Starbucks with the McCafe line.  It appears that the company plans to follow the money.  McDonald’s is incenting franchisees to remodel restaurants with the lounge appeal that made Starbucks famous.
McDonald’s remake: Consultant suggests McDonald’s wants to be more like Starbucks [...]

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Starbucks Tries Sustainability to Win Back Interest

Starbucks, formerly the shining star of retail development, is trying a new program to reclaim mind share of their millions of coffee customers, many of which were wooed away by cheap cups of McCafe. Starbucks plans to remind customers that there’s no substitute for quality. 
The strategy that made Starbucks famous was a focus on the [...]

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