Tag Archives: marketing

What Shopper Marketing is Not

Everyone is waving their hands to say that shopper marketing is the next big thing, retailers and manufacturers are making substantial room for it in their marketing budgets, and it even has a wiki, yet some people still don’t know what it means or what to do with it.
In an article for The Hub, Chris [...]

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AdAge Says Don’t Kill the Marketer

A month ago Emily Bryson published an article in AdAge entitled, “Food Companies Stay the Course” discussing the importance of continuing to invest in marketing and advertising despite the economic downturn. It seems worth revisiting the topic considering last week’s economic upheaval.
Bryson listed Kraft, Kellogg and General Mills among companies that see value in continuing to pump monies [...]

Posted in Retail Execution | Also tagged , , , , | 1 Comment

Thinking Starts at the Shelf

With the rising cost of groceries, brand loyal customers now find themselves considering grocer private labels to manage their family budgets. CPG’s are at great risk of losing market share on price alone. Senior management must find another way to communicate with their customers…and quickly. 
70-80% of buying decisions are made right there in the aisle [...]

Posted in Activation at Retail, Consumer Packaged Goods, Grocery, Retail Execution | Also tagged , , , | Leave a comment
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