Tag Archives: marketing strategy

Why Isn’t Shopper Marketing on the CEO Agenda?

Sam Walton once said “There is only one boss.  The customer.  And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”  It is clear to most of us that Mr. Walton had a pretty clear handle on what the focal point of a company should [...]

Posted in Activation at Retail, Retail/Market Trends | Also tagged , , , | 2 Comments
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