Tag Archives: Kraft

The Candy War of 2009

By editor | November 30, 2009

There are only a few major confectioners, six to be exact.  And currently there’s a four-on-one cage match underway to see who can come out on top of the heap.  The world’s major players in candy are Mars/Wrigley, Cadbury, Nestle, Kraft, Hershey and Ferrero.  Mars bought Wrigley last year for $23 billion securing one of [...]

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Cadbury says No means No

By editor | October 22, 2009

Since catching the attention of Kraft Foods as a takeover target last month, Cadbury, Britain’s long-standing confectioner, has made it clear that they are not interested in crossing the pond. Nevertheless, Kraft seems to have taken the rebuff as a particular challenge and decided to press on with talks and possibly make another offer to [...]

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Meal Solutions are Important to Frugal Shoppers

By editor | September 1, 2009

The restaurant industry is feeling the pinch of consumers deciding to eat in rather than splurge on expensive or even moderately priced evenings out. However, for every action there is an equal and opposite reaction and in this case it’s the meal solution.  Manufacturers and retailers are hitting the market with low-cost, easy-to-prepare meal ideas [...]

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AdAge Says Don’t Kill the Marketer

By editor | October 6, 2008

A month ago Emily Bryson published an article in AdAge entitled, “Food Companies Stay the Course” discussing the importance of continuing to invest in marketing and advertising despite the economic downturn. It seems worth revisiting the topic considering last week’s economic upheaval.
Bryson listed Kraft, Kellogg and General Mills among companies that see value in continuing to pump monies [...]

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