Inside The Aisle » Kmart http://insidetheaisle.com Purpose Driven Retail...Linking strategic retail design and the shopper mind. Wed, 27 Apr 2011 15:52:14 +0000 en hourly 1 Kmart’s Economic Strategy — Layaway http://insidetheaisle.com/2008/10/kmarts-economic-strategy-layaway/ http://insidetheaisle.com/2008/10/kmarts-economic-strategy-layaway/#comments Wed, 15 Oct 2008 20:57:40 +0000 Alex Delotch Davis http://insidetheaisle.com/?p=366 As far as retailers are concerned, the holidays are here and the horizon looks very bleak. With credit tightened and shoppers either strapped for cash or holding on to it for dear life, the economy is going to hit some retailers hard.  There are few ways around it.

Kmart, however may have found a way — layaway.  Most retailers have done away with layaway, but Kmart is marketing this as a way to not only get the toys you want reserved early, but a way to manage the pinch of a tighter holiday budget.

RetailWire features a lively discussion on the resurgence of layaway. Could this be the only way around our current economic conditions? How else can retailers get scared shoppers into the stores?

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