Inside The Aisle » JCPenney http://insidetheaisle.com Purpose Driven Retail...Linking strategic retail design and the shopper mind. Wed, 27 Apr 2011 15:52:14 +0000 en hourly 1 DDI Video Report on JCPenney Manhattan http://insidetheaisle.com/2009/11/ddi-video-report-on-jcpenny-manhattan/ http://insidetheaisle.com/2009/11/ddi-video-report-on-jcpenny-manhattan/#comments Tue, 17 Nov 2009 19:18:33 +0000 Alex Delotch Davis http://insidetheaisle.com/?p=1301 Display & Design Ideas magazine visited JCPenney’s new Manhattan mall store in Herald Square.  We’ve covered the store here before which drew quite a bit of attention for invading Macy’s territory. It’s opening in this particular location was perceived as a sign of the times and consumer desire for value.

Store manager Joe Cardamone is interviewed in DDI’s piece and identifies price, style and service as the hallmarks of the new JCPenney.  Although this was heralded as JCPenney coming to Manhattan, the video does a good job of capturing the Manhattan style elements that have been incorporated into the store environment.

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