Persuade is defined as, “to induce to believe by appealing to reason or understanding; convince.” Persuasion is often a key component of marketing and motivating people toward one action or purchase over another. Persuasion often taps into aspirational ideas, goals or dreams of the one being persuaded. However, the American consumer is living in a [...]
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Retail News Headlines- BrainTrust Query: The Torrid Truth about Licensing's Love TriangleLicensors are just as aware of rationalization as licensees are and they are appropriately freaked out about it ... but sometimes for the wrong reasons. How has ongoing rationalization affected licensing? Is the traditional model less attractive than in the past? […]
- BrainTrust Query: The Torrid Truth about Licensing's Love Triangle
- Shopper Marketing Headlines
- Flexibility, engagement and storytelling make DOOH a hit with creative directors - Digital Signage TodayFlexibility, engagement and storytelling make DOOH a hit with creative directorsDigital Signage Today... the chance to create digital content on signage and love it, says Peter Viento, a 15-year shopper-marketing veteran who has worked across media formats. ... […]
- Flexibility, engagement and storytelling make DOOH a hit with creative directors - Digital Signage Today
- Digital Signage News
- Why I'm (kinda) Excited About DSE 2010: POPAI, MicroTiles and MoreLike many of you I'll be heading to Las Vegas shortly to visit the industry's big trade show, the Digital Signage Expo. The nice thing about the show is that it has become a de-facto meeting time for vendors, clients, partners and (dare I say it) friends, and has spawned a number of other meetings and events that take place at the same time. There […]Bill Gerba
- Why I'm (kinda) Excited About DSE 2010: POPAI, MicroTiles and More
- Private Brand Perspectives
- Free Baseball Tickets From Bi-Lo Private BrandsMauldin, SC based BI-LO is running a promotion that rewards Private Brand shoppers with NCAA baseball tickets. Shoppers who purchase four participating Private Brand items from their Top Care or Southern Home brands will receive tickets to a University of South Carolina or Clemson University home game. The “No Dough” baseball promotion will run March [...] R […]myprivatebrand
- Free Baseball Tickets From Bi-Lo Private Brands
