Tag Archives: instore advertising

Will Television Ads Go the Way of Newspapers and Radio Stars

Video killed the radio star.
Internet is choking newspapers.
Could in-store media make television advertising obsolete?
TV ad executives are scrambling to assure investors they’re not in trouble. However, CBS shares dropped nearly 13 percent after announcing a quarterly loss and revenue well below expectations. The network has even gone so far as to advertise to its advertisers.
In-store [...]

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Why Infomercials and In-store Media Create Lift

Last month, Discovery Channel launched a new series called, “Pitchmen.”  It’s a reality show where amateur inventors compete for a chance to have their products sold by celebrity infomercial host Billy Mays. Mays, who has been doing infomercials for 12 years, has generated over $1 billion in sales selling everything from OxiClean to Arm & [...]

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