There’s a great post on Adnanpocketwala’s Weblog this week about in-store marketing. His discussion covers the very basics of in-store marketing. If you’re new to the idea and want to start getting an understanding of what it’s all about, check out this post.
There are great pictures of some commonly used in-store marketing techniques. However, as we see [...]
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Retail News Headlines- Payless Moving Up (From Feet) in the Retail WorldPayless ShoeSource, a chain selling moderately priced footwear, is looking beyond its female shoppers' feet to offer two exclusive new lines of beauty and body care products in its stores. Is Payless properly positioned in the marketplace to succeed with beauty care items? […]
- Payless Moving Up (From Feet) in the Retail World
- Shopper Marketing Headlines
- Ladhoff To Lead USPB Retail Marketing - AgWiredAgWiredLadhoff To Lead USPB Retail MarketingAgWiredFrom 2002 to 2006, Ladhoff was a Vice President of Account Services with MARS Advertising, developing shopper marketing programs for clients including ... […]
- Ladhoff To Lead USPB Retail Marketing - AgWired
- Digital Signage News
- Where's This Industry Going? Keen Observations from the 2010 DSEBy pure coincidence, a young man I met during my DSE panel discussion wound up sitting in my row on the flight home from Las Vegas. My session, entitled "Do it right the first time: the politics and pitfalls of digital signage deployment and how to avoid them", had been well attended -- mostly by prospective or current network operators long on ent […]Pat Hellberg
- Where's This Industry Going? Keen Observations from the 2010 DSE
- Private Brand Perspectives
- National Brand Mistakes Drive Private Brand GrowthCover via Amazon This fascinating report from the University of North Carolina’s Kenan-Flagler Business School features Jan-Benedict E.M. Steenkamp the author of the now famous book, “Private Label Strategy: How to Meet the Store Brand Challenge” The headline seems a bit sensational and ignores the idea that retailers and Private Brand Managers may simply be […]myprivatebrand
- National Brand Mistakes Drive Private Brand Growth
