If you follow shopper marketing at all, you are probably aware of The Nielsen Company’s recent PRISM (Pioneering Research for an In-Store Metric) initiative to create a set of metrics for assessing the effectiveness of in-store media programs — doing for in-store media what ratings does for television. Now with all beta testing complete, Nielsen [...]
Retail News Headlines- Tesco Teams Up With 'Facebook for Groceries'Tesco recently signed up with a new social network website that describes itself as "the world's first personalized social shopping platform for groceries." How appealing would Foodie.fm's promised social networking and personalization tools likely be for consumers in the U.S.? […]
- Tesco Teams Up With 'Facebook for Groceries'
- Shopper Marketing Headlines
- Wines of Washington Promotion Completes Interactive & Integrated Marketing ... - MarketWatch (press release)Wines of Washington Promotion Completes Interactive & Integrated Marketing ...MarketWatch (press release)Other services include: trademarks, wine copywriting, wine tasting booth design, fleet graphics, shopper marketing, account specific marketing, retail & channel marketing & promotion, media placement & promotion, corporate tie-ins, value-a […]
- Wines of Washington Promotion Completes Interactive & Integrated Marketing ... - MarketWatch (press release)
- Digital Signage News
- Digital Signage Sentiment Index for Q1 2012: Cautious OptimismTwo weeks ago, we called upon members of our industry to spend a few seconds filling out a three-question survey on the health of the digital signage sector. We gathered a pretty respectable 155 results and ran the numbers, and now the results are in. The good news: there's reason for optimism. The majority of folks not only said that they're bette […]Bill Gerba
- Digital Signage Sentiment Index for Q1 2012: Cautious Optimism
- Private Brand Perspectives
- Walmart Introduces “Great For You” Private BrandA year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveiled the “Great For You” icon at an event today in Washington, D.C. The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its [...]MY PRIVATE BRAND SPONSORS […]myprivatebrand
- Walmart Introduces “Great For You” Private Brand
