Tag Archives: in store marketing

Nielsen P.R.I.S.M. Results Released

By editor | October 27, 2009

There has been a lot of talk in the industry around the P.R.I.S.M. project undertaken through a partnership between Nielsen and the Insotre Marketing Institute.  The expectation being that applying Nielsen rating and measurment standards to the in-store environment would finally allow us to measure the store as a media.
After much ado, the initial results [...]

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The Battle in the Grocer’s Aisle

By editor | September 10, 2009

To say that marketers are facing a huge challenge right now is understating the obvious. Nevertheless, just as shoppers are being coached to diligently manage their budgets and stay out of stores, marketers must be reminded to stay focused on the goal of not only motivating shoppers to purchase, but keeping them engaged with the [...]

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Marketing and Shopping are like Peanut Butter and Jelly

By editor | March 31, 2009

Some things just belong together and research is showing that marketing and shopping are such a pair. eBay Advertising recently released a survey of shoppers indicating that online marketing is most effective when customers are actually shopping.  13 percent of shoppers said they are responsive to advertising on social networking sites compared with 61 percent [...]

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In-Store Marketing Primer

By editor | December 8, 2008

There’s a great post on Adnanpocketwala’s Weblog this week about in-store marketing. His discussion covers the very basics of in-store marketing. If you’re new to the idea and want to start getting an understanding of what it’s all about, check out this post.
There are great pictures of some commonly used in-store marketing techniques. However, as we see [...]

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AdAge Says Don’t Kill the Marketer

By editor | October 6, 2008

A month ago Emily Bryson published an article in AdAge entitled, “Food Companies Stay the Course” discussing the importance of continuing to invest in marketing and advertising despite the economic downturn. It seems worth revisiting the topic considering last week’s economic upheaval.
Bryson listed Kraft, Kellogg and General Mills among companies that see value in continuing to pump monies [...]

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