Tag Archives: Gucci

One Size Does Not Fit All When it Comes to Store Design

Wharton conducted a survey of 1.006 shoppers to uncover what makes an amazing shopping experience. The study yielded some interesting, albeit intuitive, results. However, it’s very valuable to have research back up what retailers should have been working on for the last 6-9 months. Some people just won’t budge without a report.
Of the 28 elements [...]

Posted in Retail Design, Retail Research, Specialty Retail | Also tagged , , , | Leave a comment

The Brand IS the Store

Domenico De Sole is the chairman of Tom Ford International, the famous menswear brand. But De Sole is most well known as former CEO of Gucci. He led the turnaround of Gucci, which was struggling under the pressure of poor management and a failing brand. In an interview for Knowledge@Wharton, De Sole discusses how the economy is affecting luxury [...]

Posted in Activation at Retail, Apparel | Also tagged , , , , | 1 Comment
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