Tag Archives: Grocery

How Can Supermarket Retailers Improve Sales Margins and Brand Perceptions

By editor | March 1, 2010

Occassionally Inside the Aisle will feature guest postings by industry insiders who offer insightful perspective on a variety of topics important to retailers.  This week, David Merrefield shares his perspective on food retailing and how grocers might use new tools to meet their objectives.
Retailing in general and food retailing in particular is in a strange [...]

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Shopper Marketing…Aisle #1

By editor | September 23, 2009

Shopper marketing is quickly getting much deserved attention as a valuable part of the marketing mix. The Grocery Manufacturers Association (GMA) announced that it will be working with Booz & Company to “conduct an up-to-date review of shopper marketing trends.”
Expected to be released in November, this should prove an interesting review. According to the press [...]

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Luxury’s Loss is Middle Markets’ Gain

By editor | September 16, 2009

Luxuries, big and small, are the first to go in a tight financial climate. Credit dries, splurges dwindle, the wealthy tighten the reigns and businesses reliant on superfluous spending begin to face significant challenges. We’ve watched this trend, waiting anxiously for the light to pierce the tunnel and despite Bernanke’s claim that the recession is over, it’s [...]

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The Battle in the Grocer’s Aisle

By editor | September 10, 2009

To say that marketers are facing a huge challenge right now is understating the obvious. Nevertheless, just as shoppers are being coached to diligently manage their budgets and stay out of stores, marketers must be reminded to stay focused on the goal of not only motivating shoppers to purchase, but keeping them engaged with the [...]

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Meal Solutions are Important to Frugal Shoppers

By editor | September 1, 2009

The restaurant industry is feeling the pinch of consumers deciding to eat in rather than splurge on expensive or even moderately priced evenings out. However, for every action there is an equal and opposite reaction and in this case it’s the meal solution.  Manufacturers and retailers are hitting the market with low-cost, easy-to-prepare meal ideas [...]

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