Tag Archives: General Mills

Shoppers Are Not on a Need-to-Know Basis

It seems the Internet makes it possible to know everything you ever wanted to know and harder for companies to hide things they don’t want you to know. So with that in mind, isn’t it time to just let it all hang out?
Trendwatching.com just released, “Half a Dozen Consumer Trends for 2009.” Number 3 on the list [...]

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AdAge Says Don’t Kill the Marketer

A month ago Emily Bryson published an article in AdAge entitled, “Food Companies Stay the Course” discussing the importance of continuing to invest in marketing and advertising despite the economic downturn. It seems worth revisiting the topic considering last week’s economic upheaval.
Bryson listed Kraft, Kellogg and General Mills among companies that see value in continuing to pump monies [...]

Posted in Retail Execution | Also tagged , , , , | 1 Comment
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