Tag Archives: digital signage

More Ideas for a Digital Environment

Kim Williams at Digital Signage Today recently posted takeaways from the GlobalShop Conference where the subject of digital connectivity in the retail environment was a hot topic.
“There isn’t a single way of doing things anymore. Retailers must understand that the customer’s full brand experience matters more now than ever before. From the consumer’s perspective, the [...]

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Digital Media Platforms Create Lift

Last week, AdAge’s 3-minute video segment featured a story on a new digital out of home network called Wall Street Journal Office Network.  The company, headed by CEO, Jim Harris, operates a network of LCD screens mounted in office building lobbies throughout the country. The screens stream news from the Wall Street Journal as well [...]

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