Tag Archives: deloitte

Deloitte Says Retailers Must Invest or Close Up Shop

In a presentation at the NRF Big Show, Stacy Janiak, who leads Deloitte’s retail practice, said that the current economy provides an opportunity for retailers to be more competitive and take market share that has been well segmented up to now. According to Deloitte, retailers that offer the greatest customer experience will be among the few [...]

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Delivering the Promise of Shopper Marketing

The Association of Food, Beverage and Consumer Products Companies (GMA) joined with Deloitte to research the the growth of the shopper marketing trend amongst CPG manufacturers and retailers. The study found that “seventy-three percent of participating CPG manufacturers and 86% of retailers ranked shopper-marketing programs among the top four activities that deliver meaningful return on investment.”
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