Tag Archives: databar

Where do these oranges come from?

Tesco surveyed customers to determine their highest priorities in the grocery store.  Of course they found that consumers are more savvy than ever before.  That’s standard fare considering the incessant amount of information available to consumers.  Advances in connectivity with mobile devices not only means more information is available but it’s also at their fingertips [...]

Posted in Grocery, Retail/Market Trends, Technology | Also tagged , , , , | Leave a comment

DataBar to Make Marketing Produce More Interesting

Do you prefer Chiquita Bananas over Dole Bananas? While you might not have pondered that question before, you may in the near future. Fresh Plaza reports that the Produce Electronic Identification Board (PEIB) is moving away from PLU codes and into the future with the DataBar. PLU codes are the 4-digit numbers we’re used to seeing [...]

Posted in Activation at Retail, Grocery, Technology | Also tagged , , , | 1 Comment
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