Sydney Barrows claims that there are 5 elements to creating a noteworthy customer experience.
Whats in It for Me? – Improving Customer Experience – Entrepreneur.com.
Her 5 elements include:
what customers see,
what they hear,
what they smell,
what they touch,
how they are physically affected (e.g. temperature)
According to Barrows, “The feeling this combination of elements gives customers at the moment, or leaves [...]
Display & Design Ideas magazine visited JCPenney’s new Manhattan mall store in Herald Square. We’ve covered the store here before which drew quite a bit of attention for invading Macy’s territory. It’s opening in this particular location was perceived as a sign of the times and consumer desire for value.
Store manager Joe Cardamone is interviewed in DDI’s piece [...]
Several months ago, Angie Coleman, our resident C-store expert, published an article on CSNews.com entitled, “Top 10 Common Sense Tips for C-store Owners.” In that article, Coleman encouraged C-store owners to pay attention to the details, particularly bathrooms and cleanliness. Now, I don’t know if the owners of Buc-ee’s stores in Texas happened across our little [...]
Last week, AdAge’s 3-minute video segment featured a story on a new digital out of home network called Wall Street Journal Office Network. The company, headed by CEO, Jim Harris, operates a network of LCD screens mounted in office building lobbies throughout the country. The screens stream news from the Wall Street Journal as well [...]
At the opening of an Amsterdam Burger King, CEO and Chairman John Chidsey announced the company’s plan to redesign all 12,000 worldwide locations to enhance the interior appeal of the restaurants.
Brandweek quoted Kevin Higgins, Burger King’s new president of Europe, Middle East and Africa, as saying, “Shining a spotlight on our core brand equities through our 20/20 design [...]
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