Tag Archives: CPG

The Candy War of 2009

By Alex Delotch Davis | November 30, 2009

There are only a few major confectioners, six to be exact.  And currently there’s a four-on-one cage match underway to see who can come out on top of the heap.  The world’s major players in candy are Mars/Wrigley, Cadbury, Nestle, Kraft, Hershey and Ferrero.  Mars bought Wrigley last year for $23 billion securing one of [...]

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Supermarket News: Reports on Best in Brands

By Alex Delotch Davis | August 20, 2009

Supermarket News recently released a special report highlighting the best brands in retail and CPG.  The supplemental insert, entitled Profiles in Excellence, acknowledges that in today’s economy retailers and manufacturers have a common goal above all else — satisfying the consumer. As pointed out in Miller Zell’s recent examination of the retailer-manufacturer relationship, achieving this [...]

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Private Label Accounts for 30% of Pantry

By Alex Delotch Davis | April 22, 2009

Ad Age’s Emily York reports that private label gains are not attributable to the recession and, in fact, private label was on the rise before the economy’s sonic boom.
However, whether the rise started before or after the crisis was declared, the fact remains that private label is infringing on the positioning of package food companies.  “When [...]

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Shopper Marketing Strategy: Second Life

By Alex Delotch Davis | December 10, 2008

An an article in Portfolio Magazine reported that, “as far as consumer research goes, online advertising is considered more effective than other forms of marketing because shopper activity can be tracked.” Unfortunately, the in-store marketing metric system proposed by Nielsen’s PRISM program is still in its infancy stage. We expect that once PRISM goes national, we’ll [...]

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Do Shoppers Need Designer Hotdogs?

By Alex Delotch Davis | October 1, 2008

Some of my friends are brand shoppers and some are value shoppers. My mother always told me that there is no difference between brand named foods and store brands, except for a few quality issues like color and other variations that don’t really matter once you season and cook the food. Yet some of my friends refuse [...]

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