What in-store elements most influence a shopper to choose one brand or product over another? What is the best means of introducing a new product and motivating a shopper to add it to their basket? Our informal reader poll highlighted just a few instore marketing tools. Instore experience and signage came out the clear winners. [...]
Retail News Headlines- Tesco Teams Up With 'Facebook for Groceries'Tesco recently signed up with a new social network website that describes itself as "the world's first personalized social shopping platform for groceries." How appealing would Foodie.fm's promised social networking and personalization tools likely be for consumers in the U.S.? […]
- Tesco Teams Up With 'Facebook for Groceries'
- Shopper Marketing Headlines
- Wines of Washington Promotion Completes Interactive & Integrated Marketing ... - MarketWatch (press release)Wines of Washington Promotion Completes Interactive & Integrated Marketing ...MarketWatch (press release)Other services include: trademarks, wine copywriting, wine tasting booth design, fleet graphics, shopper marketing, account specific marketing, retail & channel marketing & promotion, media placement & promotion, corporate tie-ins, value-a […]
- Wines of Washington Promotion Completes Interactive & Integrated Marketing ... - MarketWatch (press release)
- Digital Signage News
- Digital Signage Sentiment Index for Q1 2012: Cautious OptimismTwo weeks ago, we called upon members of our industry to spend a few seconds filling out a three-question survey on the health of the digital signage sector. We gathered a pretty respectable 155 results and ran the numbers, and now the results are in. The good news: there's reason for optimism. The majority of folks not only said that they're bette […]Bill Gerba
- Digital Signage Sentiment Index for Q1 2012: Cautious Optimism
- Private Brand Perspectives
- Walmart Introduces “Great For You” Private BrandA year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveiled the “Great For You” icon at an event today in Washington, D.C. The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its [...]MY PRIVATE BRAND SPONSORS […]myprivatebrand
- Walmart Introduces “Great For You” Private Brand
